
Creating & Supporting projects that activate, encourage and inspire
Positive Disruption to build a better world, individually & collectively.
Collaborative Storytelling, Experiential & Digital Campaigns, Interactive Art with a focus on: Disrupting Belief Systems, Unlearning Collective Conditioning, Exploring Transformation of Self & Society

Joy Sela is an award winning Director, Filmmaker & Artist. From producing video series, to interactive installations and crowd-sourced campaigns- Joy has over 15 years experience in Digital & Experiential Marketing before pivoting to directing & producing films. Joy started her own agency in 2011, where she currently serves as Creative Director. In 2016, Joy founded the Non-Profit, Positive Disruption Fund alongside the Positive Disruption Brand, creating & supporting projects that inspire Positive Disruption™.
Joy launched We Uncover Films in 2017. Her first feature documentary that she filmed, directed and produced, The Other, won Best Documentary at a sold-out premiere and has gone on to win multiple awards. We Uncover Films currently has several film projects in-development.